Roger Bloss, Founder, President and CEO of Vantage Hospitality, feels guests and their comments across digital media are now the current trendsetters for the hospitality business

US-based Vantage Hospitality Group enters IndiaWords: Ambica Gulati

India’s growing tourism sector has attracted a new foreign player. US-based Value Inn Worldwide® & Value Hotel Worldwide® have entered India through an n exclusive master license agreement with Miraya Hotel Management Pvt. Ltd. Value Inns and Hotels is part of the Vantage Group which is the world’s eighth largest hotel chain.

The Value Inns & Hotels India will be positioned as 2-4 Star quality hotels, depending on location, size of the hotel and product for 30 – 65 rooms. These will be primarily business hotels with food and beverage and banqueting facilities for weddings and events. Mirada has already identified two hotels—one in Yercaud and another in Sitaganj, near Haldwani. “Miraya Investment Holding Ltd (MIHL) will look at investing approximately Rs 700 crore in acquiring assets in India to rebrand them under the Value Inn Brands,” clarified Rohit Yadav, Founder and Chairman, MIHL. The rebranded hotels will be open for guests within 45-60 days.

“Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next five to seven years,” says Sudhir Sinha, Managing Director & CEO, Value Inns & Hotels India.  Miraya will offer them support for business and marketing, as well bringing them upscale upto Vantage quality points. Vantage Group offers training and education on hospitality and encourages owners to adopt best practices for better business.

Roger Bloss, Founder, President and CEO of Vantage Hospitality, has been visiting India for the last decade and feels that Vantage Group can offer value in the tier II and tier III cities. On quality checks and education, he calls himself an ‘undercover boss’ arriving at the inns and hotels impromptu. The hotel chain has over 1,200 properties across United States of America, Canada, South Korea, Indonesia and Mexico.

Another key driver on monitoring quality is social media. “We see guests talking about the quality, posting pictures on social media. This gives us an insight on how we are doing. The promise of quality and experience of the guests need to match,” adds Bloss. The group has a helpline number. Bloss added that in his room, there is a notice which says the ‘buck stops with me’.

What India can expect from this agreement
Guests will enjoy consistent quality and exceptional service at each hotel. Owners will benefit from Vantage’s state-of-the-art, global reservation system powered by Sabre Hospitality Solutions. There are comprehensive revenue-generating programmes and resources that have helped make Vantage the fastest-growing hotel company in the world.