The German National Tourist Office, India, introduced its new campaign
A country promoting its traditions and customs, it holds many festivals in the many regions and cities, such as the Munich Beer Festival and the Cologne Carnival. The German Ambassador to India, Michael Steiner said: “Germany attracts tourists to the fun city of the world Berlin and Munich with its Oktoberfest. But much more to see is the cultural diversity and natural, historical and contemporary sights and a wide range of activities in any season.”
Today, the variety of traditions and customs offered by Germany include 300 types of bread sold in German bakeries, 1400 breweries loyal to the German Beer Purity Law which is the oldest food regulation in the world, 102,071 hectares of picturesque vineyards, 1500 types of sausage, 2000 traditional costume societies and 10,000 fairs and markets.
Romit Theophilus, Director, Sales and Marketing, GNTO India said: “We have been consistently placed amongst top three most popular European destinations out of India. Our 2015 campaign is focused on increasing the traditional and cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe which will boost the rural areas.”