For your skin only: Vért’s new customized line

Celebrating five years of handmade and natural beauty products, Vért is ringing in the New Year with customized face packs over the counter


Words: Ambica Gulati & Aparna Gulati

Skin and beauty, Vért Natural and Handmade beauty products have been pampering this blend for a long while now. But offering something closer to what is exclusively for you and at no extra cost, is the new customized face pack. So even though the journey from Noida to Hyatt Regency Gurgaon took us three whopping hours, it turned out to be worth it. Celebrating five years, the organization run by Anupama Malhotra, Co-founder and Director, and Akassh Bansala, Managing Partner, gave us a sneak peak onto what the beauty conscious men and women can expect in January 2017.

A list of questions, jars of exotic ingredients and Malhotra the master maker. The choices ranged from apples, chocolates, coffees, rose petals, essential oils, oats and more. With each age and skin type needing a different ingredient, Malhotra checked the preferences and the skin type and mixed all in a bottle, and voila your very own face pack was ready to be use. All you needed to do was clean the face, put the face pack for about 20-25 minutes and wash it off with water.

The USP of the brand is that the products do not have any animal fat, are not tested on animals, no paraben as preservatives and packaging is simple, minimal and recyclable.

Yes, we do vouch for the fact that the skin does feel suppler and long term results can be seen with regular use. We also got to sample the Verrt handmade soap with rose petals, which again makes you feel good, besides taking care of your skin.

But the perfume is a must-buy! The fragrance lasts long; it’s a creamy one, so stays on the skin longer and also adds some softness. Yet to try the shampoo though. “And your travel bag can accommodate a moisturizer too,” adds Malhotra with a smile.

But how did Bansal and Malhotra come up with these products? “We find freshly made products aboard but not in India. So we decided to offer this after much research,” says Malhotra, as the two have ample experience in working with FMCG products. Products are sourced from across the globe, for instance shea butter comes from Africa, lavender from Provence (France), mango butter from Goa and saffron from Kashmir.

Currently Vért is available in Delhi, but there are plans of expanding it to Hyderabad, Chandigarh and Mumbai.

Available: Store: DLF Saket mall, Delhi; Shop online: www.Vé


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