From June 5-11, Campari lovers get a treat of drinking something with a twist. And they also get to be good for a part of the earnings from this drink go to a charity

classic
Classic Negroni

Words & photographs: Ambica Gulati

Little did I know when entering Paparazzi in Delhi’s Greater Kailash II that I was going to down two drinks for a cause. On invitation by Aspri Spirits which was part of the global Negroni Week for the second time, the first thing I learned that this drink is out to help others. Who would’ve thought alcohol could be charity-friendly? Not me, for sure.

websiteBut giving you a little bit of history, right off the negroniweek.com site: “…Negroni Week, presented by Imbibe Magazine and Campari. Negroni Week launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. From 2013 to 2016, Negroni Week grew from about 100 participating venues to 6,000 venues around the world, and to date, they have collectively raised nearly $900,000 for charitable causes.”

mixologists
Yangdup Lama, brand ambassador of American Whiskeys in India (left) and the other mixologist

Tall, but drinking for a good cause means that you would probably drive safe or take  a cab, as my seating partner Dharmendra who manages Harry’s in Delhi, was doing. Two mixologists had created their own versions, and I got treated to very special one with Bourbon whiskey, thanks to the Yangdup Lama who is the American Whiskey Brand Ambassador in India, run by the Distilled Spirits Council of the United States.

bourbon whiskey negroni
Negroni laced with bourbon whiskey crafted just for me!

The other one I tried was Scarlet Negroni which had jaggery syrup in it along with kokum, which gave a sweet tinge to the otherwise bitter Campari. Would I love to try more of these twisty drinks? Sure, maybe in another land sometime. But India has its chance to try them now and it would vary from establishment to establishment. To see, where it’s being held in your city, click here https://negroniweek.com/venues/

scarlet
Jaggery and kokum go into Scarlet Negroni