5 Inspiring Travel Trends 2019

The travel industry rarely stands still. New trends, new types of travellers and new destinations mean the demands on travel companies and tourism boards are constantly changing. Millennials and Generation Z have pushed the boundaries of what we expect from travel. The majority of the $8.27 trillion spent on the travel and tourism industry last year was spent online; 48% of smartphone users in the US say they are happy to plan and the book their entire trip on their smartphone. The digital boom seems to be well established, but what are the new trends that we should look out for in 2019?

Photo: Khamkhor, unsplash.com
Photo: Khamkhor, unsplash.com

Here are five trends that might inspire you.

Words: Thea Felker

Photo: Richard Jaimes, unsplash.com
Photo: Richard Jaimes, unsplash.com

1. Bleisure: A survey by the Great Hotels of the World group found that 75% would try to combine business with leisure in 2019. ‘Bleisure’, as it is known, is a growing phenomenon and sees business travellers add leisure time either to the start or end of their work trips. Too often business travellers only see the airport, the inside of a taxi, the hotel and a meeting room when they travel overseas, but in 2019 Bleisure is starting to address that problem.

Photo: Maria Ilves, unsplash.com
Photo: Maria Ilves, unsplash.com

2. Sustainable Tourism: According to WRAP, the UK alone generates around 5 million tonnes of plastic every single year. Businesses are increasingly finding themselves under pressure to move away from single-use plastics to an altogether more sustainable model. Millennials and Generation Z travellers are increasingly conscious of their impact on the environment and in 2019 they will start to let that influence their travel choices. Travel companies which are more transparent about their attitude towards the environment are likely to do better than ever before.

Photo: Kinga Cichewicz; unsplash.com
Photo: Kinga Cichewicz; unsplash.com

3. Social First: The influence of social media on travel and our choice of destination should not be underestimated. In 2019, it will continue to grow with as many as 30% of millennial travellers claiming their choice of destination has been directly influenced by a single social media post. Many in that group also say that the moment they upload their own holiday snaps to Instagram or Facebook is as important as the holiday itself.

Photo: Daniel Korpai, unsplash.com
Photo: Daniel Korpai, unsplash.com

4. Points And More Points: With all of us looking for ways to increase our ability to travel more frequently, the professional points collector is a growing trend. By choosing the right credit cards and loyalty schemes with airlines and hotels, we can not only turn our everyday spending into free travel, but we can also travel in more luxury than we might otherwise have been able to afford. Could it help you get away in 2019?

Photo: Kal visuals, unsplash.com
Photo: Kal visuals, unsplash.com

5. Experiences Over Material: Millennials are not as materialistic as generations that have gone before them. They would rather spend their money on experiences when they travel and so, in 2019, we will see a move towards travel that is much more authentic and rewarding. Around 40% of millennial travellers say they want to travel to a place that gives them a sense of child-like wonder in 2019. Does that sound like you?

10 Comments

  1. I usually do “Bleisure” as it is more cost effective. My business and work entails travel part so I always go to other countries. I usually do few weekends so I can maximize my stay. I also do gastronomic adventures and some hidden gem travel. It seems so fun!

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  2. I usually do “Bleisure” as it is more cost effective. My business and work entails travel part so I always go to other countries. I usually do few weekends so I can maximize my stay. I also do gastronomic adventures and some hidden gem travel. It seems so fun! 🙂

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  3. Bleisure is essential indeed. When I was in corporate job, I usually extend the trip through the weekend off so as to explore the place.
    Sustainability is the need of the hour. If we don’t do it now, we won’t have any Earth left for our kids! I try to use reusuable stuff as much as possible both at home and while traveling.

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  4. I think Bleisure and sustainable tourism speak the most to me. Always love exploring more of a city when I visit for work, rather than just the inside of the airport. Also with sustainable tourism, it means we can inspire people to reduce waste by simultaneously showing the beauty they are protecting.

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  5. I completely agree with and fall into all 5 trends. Sustainable travel that expands upon work is of great importance to me. Additionally, I try to double my enjoyment through points, bonuses, or rewards I receive via cards/programs/apps. While I am not a big proponent of placing my trips on social media, I am not immune and do indulge sometimes.

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  6. I completely agree with this post. Travel has become a big industry now. I hope sustainable tourism is followed by all. I have seen really amazing heritage sites strewn with litter. Hope the trend catches on big time.

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  7. I completely agree with all your points. The concept of business travel has changed much and Bleisure is definitely finding its way in the life of most of the business travellers. I’ve seen many examples of sustainable tourism on my recent travels and the concept has also impacted my travel choices. And yes, paying for experience rather than buying material stuff has always dominated my travels. So, more of collecting memories than things.

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  8. I love that sustainable tourism is becoming a bigger focus now! It always makes me so happy seeing hotels brand themselves as eco-friendly and actually making efforts to reduce plastic waste and so on. Not sure how I feel about the “social first” trend though. It’s ironic how social media keeps us more connected yet disconnected at the same time hahaa.

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  9. A absolutely cracking post with a lot of interesting information and showing us new ways and trends to holiday. Similar to most business and leisure combined stands out as I do get my share of it when traveling from work. But it’s got it downsize as sometimes you are rushed or perhaps don’t get to spend as much as time as you would like to inna destination. Eco friendly travel without a doubt is something not just the tourism industry needs to take into account but it’s is all of us who need to do our share. Overall some great tips in this post. Thanks

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